As Prince Harry's return to the UK draws near, a PR expert foresees a promising future for the Duke of Sussex, advising him not to sever his ties with what could be considered his "lifeline."
Edward Coram-James, speaking to Express UK, emphasized the importance for Harry to maintain connections, especially as he prepares to commemorate the 10th anniversary of the Invictus Games.
"Harry has a clear path to reputational revival. From a PR point of view, you don’t cut ties with your lifeline," Coram-James asserted.
The expert from goup.co.uk further elaborated, suggesting that Harry's commitment to causes like Invictus could significantly enhance his popularity in the coming years.
"Assuming that the Duke has read the tealeaves and has the objectivity and discipline to perform a sustaining pivot rooted in an enduring commitment to causes like Invictus, then I do believe that his popularity will increase markedly in the years ahead," he stated.
Coram-James highlighted that the decision to continue supporting Harry might have been deliberated by the Invictus board, as it remains one of the few areas where Harry is still regarded favorably by the public.
However, he acknowledged that Invictus has evolved beyond its founder, no longer relying solely on Harry for media attention.
In a potentially strategic move, Coram-James hinted at the idea of Harry bringing Meghan Markle and their children, Prince Archie and Princess Lilibet, to the UK, suggesting that it could further bolster Harry's connections and public image.
