Wales Couple Reportedly Revamps Public Image Strategy After Meghan’s Surprise Announcement
Catherine, who is gradually returning to public duties after a nine-month battle with cancer, is reportedly refocusing her priorities as Meghan Markle gains momentum with the relaunch of her lifestyle brand, As Ever.
The Princess of Wales is said to be implementing a new strategy not only for herself but also for Prince William. According to historian and author Jane Marguerite Tippett, the couple’s team has been assigned the crucial task of reshaping their public image in response to growing comparisons with the Sussexes.
Tippett explained that the new approach aims to present Catherine and William as “down-to-earth figures,” carefully steering attention away from the reality of their significant wealth and privilege. Catherine’s popularity, which plays a vital role in the Wales brand, is believed to hinge on her relatability and preference for accessible fashion.
The expert noted that while Catherine’s wardrobe often includes high-end garments, they are selected to avoid appearing overly luxurious. “Only those scouring commercial sites would know the actual cost of the extremely pricey outfits,” Tippett added.
This reported shift in strategy comes after Meghan’s bombshell announcement regarding the launch and renaming of As Ever. Meghan, known for her effortless blend of casual and luxury fashion, has dominated headlines since the reveal. The move appears to have prompted Catherine and William to respond swiftly, refining their own public image to maintain relevance amid the renewed spotlight on the Sussexes.
