Duchess launches Napa Valley Rosé and teases sparkling wine expansion
Meghan Markle has officially launched her much-anticipated Napa Valley Rosé, the first wine released under her lifestyle brand As Ever. Priced at $30 per bottle and available in sets of three, six, or twelve, the new rosé went live on July 1 via the brand’s dedicated website, Wine.AsEver.com.
Alongside the launch, the Duchess of Sussex announced her intention to expand the wine collection, including a Napa Valley sparkling wine crafted using the traditional Méthode Champenoise, with further varietals expected in the future.
“Raise a glass to the newest addition to the As Ever family,” read the brand’s celebratory Instagram post, which featured a short video clip of the wine being poured.
The blush-toned rosé is described by the brand as having “soft notes of stone fruit, gentle minerality, and a lasting finish.”
The release date was a sentimental one—it fell on what would have been Princess Diana’s 64th birthday. Prince Harry has previously shared in his memoir Spare that July 1, 2016, was also the date he first connected with Meghan.
The launch coincided with Royal Week in Scotland, as King Charles and Queen Camilla began their annual engagements north of the border. Yet Meghan’s latest venture signals a continuing focus on growing her independent brand, merging her California lifestyle with refined taste and storytelling.
