PR expert says Kardashian matriarch could help fix 'confusion' around As Ever
Meghan Markle has been advised to take branding lessons from Kris Jenner after her lifestyle label, As Ever, left customers scratching their heads.
The Duchess of Sussex launched the brand at the start of 2025, unveiling a range of products that has so far included jam, honey, and most recently, rosé wine. Each launch sold out within hours, but instead of delighting buyers, the scarcity has caused irritation among fans eager to get their hands on the items.
Public relations expert Nick Ede suggested that Meghan look to the Kardashian-Jenner matriarch for guidance. Speaking to Express, he explained that Kris Jenner’s experience in building billion-dollar empires for her children could be the blueprint Meghan needs.
“Kris Jenner is the queen of branding and knows how to navigate fame, the media, and global marketing. She’s the perfect person to help Meghan take As Ever to the next level,” he said.
Ede argued that Meghan’s current promotional tactics create confusion rather than clarity, adding that Kris could “take control and give her the advice she needs to become a household name for the right reasons.”
