Technical glitch interrupts launch as As Ever expands with Netflix support
Meghan Markle’s lifestyle brand As Ever has run into another awkward moment, just as the second season of With Love, Meghan premiered on Netflix.
On Tuesday, fans who scanned a QR code featured in the new episodes were directed to the online shop—only to find placeholder items like shirts labelled “example product line” instead of actual products.
Despite the glitch, the launch went ahead, featuring a restock of Meghan’s popular herbal teas and the debut of an orange marmalade. Both items quickly sold out, and Netflix celebrated the rollout as a success, announcing a new multi-year deal with the Duke and Duchess of Sussex to further expand the As Ever brand.
Netflix’s Chief Content Officer Bela Bajaria praised the momentum, saying: “Fans have been inspired by With Love, Meghan, with products from the new As Ever line consistently selling out in record time.”
Earlier, Meghan had teased the season by sharing a clip with fashion designer Tan France as her first guest.
The stumble follows a recent promotional misstep that drew viral attention: a cookie advertisement in which viewers spotted a tiny insect crawling across one of the biscuits. Social media users were quick to point it out, sparking a wave of online chatter.
