A spokesperson dismisses speculation, saying As Ever is financially stable and focused on growth
Meghan Markle has pushed back against ongoing online speculation suggesting she is facing financial trouble, with claims circulating that she may have used up a significant portion of Prince Harry’s inheritance while building her lifestyle brand.
A representative for the Duchess addressed the rumours directly, describing them as unfounded and not based on any verified information. They said reports suggesting financial distress or possible bankruptcy linked to her company were “entirely false and based on speculation rather than fact.”
The statement went on to emphasise that As Ever continues to develop steadily as an independent business. According to the spokesperson, the company is backed by a loyal customer base and has a pipeline of upcoming products in development.
They also noted that decisions are being made with long-term growth in mind rather than reacting to tabloid commentary or short-term noise. The focus, they said, remains on product quality and maintaining customer trust.
“The continued appetite for As Ever products speaks for itself,” the statement added, highlighting confidence in the brand’s direction and performance.
The rumours had been circulating for some time, fuelled by speculative reports ranging from commentary about product timelines to financial predictions from media columnists. However, the spokesperson’s remarks make clear that there is no factual basis for claims of bankruptcy or financial instability.
