Twitter CEO Elon Musk said the microblogging site will soon start paying
verified content creators for advertisements displayed in their replies.
Taking to Twitter, Musk said initially the first payment block of
around $5 million has been set aside for this purpose.
“In a few
weeks, X/Twitter will start paying creators for ads served in their replies.
First block payment totals $5M. Note, the creator must be verified and only
ads served to verified users count,” the billionaire wrote on
Twitter.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
— Elon Musk (@elonmusk) June 9, 2023
Note, the creator must be verified and only ads served to verified users count.
The development comes as Linda Yaccarino, an advertising veteran
from NBCUniversal, took charge as chief executive of Twitter amid advertisers’
concerns about placement of their ads.
