Duchess teases new reveal for As Ever following key leadership hire
Meghan Markle is quietly working behind the scenes on a new initiative, with a major announcement expected soon, following a significant shake-up in her Sussex team.
Currently overseeing several ventures — including her Netflix series With Love, Meghan, her podcast Confessions of a Female Founder with Lemonada Media, and her lifestyle brand As Ever — the Duchess of Sussex continues to expand her influence in media and business. Notably, As Ever sold out within hours of launching on April 2nd, and its products remain unavailable online.
While Meghan has stayed publicly active promoting her podcast, recent activity suggests that As Ever is poised for its next big step. On Monday evening, the brand’s official social media posted a photo of Meghan in her Montecito garden with a cryptic message:
“We’ve been quietly crafting something special… Stay close — we’re so looking forward to sharing it with you!”
This comes shortly after Meghan appointed Sarah Fosmo, 45 — a former assistant to Bill Gates — as her first chief of staff. The move marks a new chapter for the Sussex operations, with Fosmo expected to help guide their growing portfolio.
“Sarah… brings a wealth of experience perfectly suited to guide the Sussexes’ ambitious ventures,” a source told The Telegraph. “Her expertise and steady leadership are critical to navigating this dynamic period of growth.”
