Duchess suffers fresh setback despite new product announcement
Meghan Markle has reportedly turned to a powerful connection for help in reviving her lifestyle brand, As Ever, amid renewed scrutiny over its progress.
On June 20, the Duchess of Sussex restocked items on the brand's website, following a lengthy gap that left her followers waiting. As with the previous launch, the new items quickly sold out the same day.
Meghan also revealed plans to release a rosé wine under the As Ever banner on July 1, describing it as a Napa Valley blend with “soft notes of stone fruit, gentle minerality, and a lasting finish.”
However, royal commentator Kinsey Schofield has claimed that Meghan’s ties with Netflix may have played a role in reactivating the brand’s momentum, which some critics say had begun to stall.
“She claims she's partnered with Netflix. I imagine they’ve provided the right contacts to get this back on track, because otherwise, everything seems to stop,” Schofield told GB News.
Taking a swipe at Meghan’s wine launch, Schofield added, “The Duchess is now dabbling in drinks with her ever-expanding As Ever brand—which is fitting, considering she’s been whining for years.”
She concluded with a pointed remark: “Word has it, it’s best served chilled—much like her relationship with the British royal family.”
