Princess Eugenie stunned onlookers at Royal Ascot 2025 with a bold new look that defied royal convention, stepping out in dramatic false lashes and a deep smokey eye—marking one of her most daring beauty statements yet.
The 35-year-old royal embraced a more adventurous approach to makeup, moving away from her typically understated appearance to unveil a striking eye look. Her lids were shaded with expertly blended dark tones, accentuated by voluminous lashes and intense liner, adding drama and definition.
In a further break from tradition, she swapped her usual nude lip for a 90s-inspired matte brown, completing the modern look with confidence.
Eugenie’s bold moment echoes a recent surprise from the Princess Royal, who turned heads earlier in the week at the Order of the Garter ceremony by sporting a vivid metallic pink lipstick—another rare move away from traditional royal styling.
Both royals appear to be embracing contemporary beauty trends, earning praise for their individuality and willingness to modernise the royal image at high-profile events.
