Duchess grows lifestyle brand alongside renewed Netflix partnership
Meghan Markle is set to broaden the reach of her lifestyle brand, As Ever, as part of her and Harry's freshly renewed deal with Netflix. The streaming platform confirmed on August 11 that Archewell Productions will continue producing a slate of new shows, while also working to grow Meghan's brand into new areas.
Launched in April this year, As Ever debuted with a curated collection of products that sold out in under an hour. Netflix described the brand as a joint development with Meghan, noting it will “continue expanding into new product categories.”
Meghan expressed her enthusiasm for the next chapter, saying, "We're proud to extend our partnership with Netflix and expand our work together to include the As Ever brand. My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision."
Netflix’s Chief Content Officer Bela Bajaria praised the venture’s success, highlighting how As Ever items “consistently” sold out at record speed.
Alongside the brand's expansion, Netflix announced that the second season of With Love, Meghan will premiere later this month, with a festive holiday special set to follow in December.
