Duchess of Sussex expands her lifestyle brand with fresh vintage and dreamy coastal flair
Meghan Markle is raising a glass to summer with the return of her best-selling Napa Valley rosé—and a brand-new wine variety joining the lineup.
On July 31, the Duchess of Sussex announced through her lifestyle brand As Ever that her wildly popular blush-pink rosé will be restocked next week following its rapid sellout after the brand’s debut in June. Alongside the return, Meghan also revealed the release of a new vintage, expanding her growing collection of artisanal beverages.
The news arrived via a stylish newsletter and was accompanied by sun-soaked Instagram photos featuring the rosé elegantly poured against a serene California coastline. “Oh, how we love seeing the world through rose colored glasses… Our new vintage of As Ever’s beloved rosé is available next week,” the Duchess wrote in the caption.
The updated rosé is described by the As Ever team as a blend that “marries the same harmony of notes from our first blend and creates an elegant medley of delicate yet memorable flavour”—ideal for alfresco lunches and twilight dinners alike.
The newsletter opened on a personal note: “We hope you’ve been having a beautiful summer — enjoying the adventure of travel or the calm of home, finding beauty in the little things, and perhaps trying something new.”
Launched on June 1, As Ever debuted with a curated selection of teas, baking mixes, condiments—and of course, the now-signature rosé—all of which sold out within hours. With this restock and new addition, Meghan continues to build momentum behind her California-inspired brand.
“Thank you for filling our cup,” the As Ever team added. “Now it’s time for us to fill your glass!”
