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Princess Beatrice shows why William believes in her royal potential

Princess Beatrice shows why William believes in her royal potential

The Duke of York’s daughter takes on a new business role while honouring her charitable commitments

Princess Beatrice is winning recognition for the right reasons, both inside her family and among royal followers. The Duke of York’s eldest daughter has impressed with her commitment to public causes, something her cousin William has long praised.

Beatrice, who turned 37 on August 8, has now taken a major step into the business world. She has become a director and shareholder of Purpose Economy Intelligence, a company connected to the World Economic Forum. With a 45 percent stake, her involvement underlines William’s belief that she has the skills and dedication to play a valuable part in the monarchy’s future.

According to GB News, William has often felt that not enough is made of the energy and loyalty of his cousins, including Beatrice, her sister, and Zara Tindall. A former royal aide told Radar Online that the Prince of Wales recognises how engaged they are with their roles and responsibilities.

Earlier this year, Beatrice also became patron of Borne, a charity working to prevent premature birth. The role adds to her growing list of charitable and social projects.

This new chapter in her life comes at a sensitive time for her family. Reports suggest Virginia Giuffre’s memoir will be released later this year. Giuffre, who accused Andrew of sexual assault before settling her lawsuit, died earlier this month at the age of 41.

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