The Duchess of Sussex’s business and media ventures struggle to stay afloat amid financial and creative challenges.
Meghan Markle entered 2025 with high hopes and ambitious plans, but it appears her much-anticipated ventures are now losing momentum. The Duchess of Sussex made a strong return to social media earlier this year, promoting her lifestyle projects and debuting her Netflix series With Love, Meghan. The show, which featured Meghan cooking and entertaining friends, was expected to be a fresh start—but it failed to connect with audiences.
Undeterred, Meghan shifted focus to her lifestyle brand, originally American Riviera Orchard, later rebranded as As Ever in February 2025. Early product launches sparked interest, with items reportedly selling out quickly, but customer frustration soon followed due to limited availability and unclear business direction.
Recent reports suggest that As Ever is now facing losses. A close friend of Meghan’s told the Daily Mail that the Duchess is “lost” after her jam-making venture underperformed. The source added that while a new Sauvignon Blanc was released, it’s unlikely to yield significant profits since Netflix owns much of the business, leaving Meghan with little financial gain.
Insiders also claim Meghan’s goal to build a billion-dollar empire is proving difficult. Despite her drive and influence, her ventures have yet to deliver the expected returns. Efforts to revive her podcast audience with Confessions of a Female Founder also fell flat, drawing mixed reactions from listeners.
For now, Meghan’s brand empire remains in uncertain territory. Unless she and her team can craft more relatable content and stronger marketing strategies, the dream she began 2025 with might not survive the year.
