Questions are being raised about whether Meghan Markle is letting emotion guide her business decisions, especially as spending appears to be rising faster than profits. But insiders say the reality is more deliberate than it looks.
According to one source, Meghan Markle is fully committed to building long-term wealth through her brand, As Ever. They claim she believes deeply in the project and is convinced it will succeed, even as Harry urges her to be more cautious and stick to safer ground.
Another insider has now echoed those claims, adding that Meghan sees Goop as her blueprint. She reportedly believes this is her chance to create a Goop-style empire and turn As Ever into a global lifestyle brand. The source says she often points to Goop’s international reach and thinks that moving fast now is the key to following the same path.
This also explains earlier reports about stockpiling products. Rather than reacting to fear or shortages, the move is said to be part of long-term planning. Meghan is believed to be preparing for overseas distribution, something she has been working toward for some time, not a last-minute decision.
From her perspective, this is the moment to go all in. The UK launch is only the starting point, with a wider international rollout already in mind. She is said to be focused on expansion rather than a slow and careful build.
Harry, however, remains uneasy. Sources say he keeps stressing that they cannot afford to spend at this pace. While he supports the business in principle and admits early results looked encouraging, he is concerned about how quickly costs are rising compared with the money coming in.
In short, Meghan is betting big on her vision, while Harry is urging restraint. For now, it appears they are approaching the future of As Ever from very different angles.
