Meghan Markle’s upcoming appearance on MasterChef Australia is already attracting attention, with royal commentators suggesting that the debate surrounding her casting could ultimately benefit her public profile.
The Duchess of Sussex is expected to appear as a guest judge in Sunday’s episode, which was reportedly filmed during her and Prince Harry’s visit to Australia earlier this year.
Reaction to the announcement has been divided. Some viewers welcomed Meghan’s appearance, while others questioned why she had been selected despite not being a professional chef. A small number of critics have even called for a boycott of the episode.
Royal commentator Richard Fitzwilliams told Fox Digital that the publicity, including negative coverage, could still strengthen Meghan’s brand.
“Every time Meghan’s name gets in the papers, even if it is negative, it builds up the power of her brand,” he said.
Fitzwilliams added that her involvement was also likely intended to generate interest in the programme and attract higher ratings.
“It also helps to hype the show before it starts,” he said. “She was chosen as a guest judge to boost the ratings of the show.”
However, commentator Helena Chard argued that Meghan may still face questions about her credibility in the food and lifestyle industry.
“I don’t believe she’s a qualified chef,” Chard said. “But then, they’ve had Steve Irwin as a guest judge before and he wasn’t a chef either.”
“So it’s not really about culinary credentials,” she added.
The appearance comes as Meghan continues to expand her presence in the lifestyle sector following the release of her Netflix series With Love, Meghan and the launch of her brand, As Ever.
Whether the controversy helps or harms her image remains to be seen, but it has already ensured that her MasterChef Australia appearance is receiving significant attention ahead of its broadcast.
