Meghan Markle has responded after fans were once again left disappointed during the latest As Ever product launch.
On 20 June, the Duchess of Sussex released her summer collection, which included a new apricot spread and orange blossom honey. However, both items sold out within 10 minutes, leaving shoppers empty-handed for a second time. The highly anticipated Napa Valley rosé was also unavailable, with customers only able to register for updates ahead of its 1 July release.
In a video posted to Instagram Stories shortly after the drop, Meghan, 43, addressed the issue directly. “We spent so much time making sure we had SO much more inventory,” she said. “It’s why we took the time — and you guys are doing it again! We’re nearly sold out on everything, and I can’t believe it. Even flower sprinkles…”
This marks the second time fans have been caught off guard. In April, As Ever’s debut collection also sold out in under an hour. Meghan addressed the overwhelming response then with a newsletter, writing: “Our shelves may be empty, but my heart is full!”
Over the past two months, she has said she wanted to “step back” to reassess her next move, adding that she hoped not to “annoy” customers with unpredictable release cycles.
Despite the stock issues, interest in As Ever continues to grow — setting the stage for a much-anticipated rosé launch next month.
