Duchess of Sussex expands lifestyle brand with seasonal pantry treats and first venture into wine
Meghan Markle has expanded her lifestyle brand As Ever with the launch of a new summer collection, surprising fans with the introduction of her first rosé wine.
The Duchess of Sussex officially restocked her California-based brand on June 20, reintroducing popular items from April’s sold-out debut alongside fresh additions. Taking to Instagram, Meghan wrote, “Yummies, and honeys, and fruit spreads, oh my! Come explore our summer drop.”
Among the new offerings are apricot jam and orange blossom honey, joining returning pantry favourites such as herbal teas, baking mixes, and edible flower sprinkles.
The most notable update, however, is Meghan’s entry into the beverage space with an As Ever rosé, set to launch on July 1 at 8 a.m. PT. The wine marks her first foray into alcohol and adds a new dimension to her growing brand.
Meghan had teased the drop earlier this week, hinting at “delicious surprises” for her followers. The update comes as she continues to focus on the expansion of As Ever, pausing her podcast Confessions of a Female Founder and preparing for season two of With Love, Meghan on Netflix.
Although Harry has not commented on the new launch, he previously told People how “proud” he is of his wife’s efforts and her role as mother to their children, Prince Archie and Princess Lilibet.
