Earthshot Prize Finalist Colorfix Welcomes Royal and Hollywood Support for Eco-Friendly Dyeing Breakthrough
Prince William and actress Cate Blanchett joined forces this week to spotlight a groundbreaking innovation in sustainable fashion, as they visited Colorfix, a UK-based biotech company revolutionising the fabric dyeing industry.
Blanchett, a prominent member of the Earthshot Prize Council, accompanied the Prince of Wales to the company’s cutting-edge facilities to observe firsthand how DNA sequencing technology is being used to create environmentally friendly dyes. Colorfix was a finalist in the 2023 Earthshot Prize under the Build a Waste-Free World category, earning acclaim for its revolutionary method of using engineered microbes to produce natural pigments without the harmful chemicals typically found in conventional dyeing processes.
During the visit, Prince William and Blanchett toured various laboratories, observing the full dyeing process in action. They learned how Colorfix identifies DNA sequences responsible for pigment production in nature, and then replicates those codes in microbes—allowing sustainable, industrial-scale dyeing that is both efficient and eco-conscious.
The visit reflects Prince William’s continued commitment to supporting innovative environmental solutions through the Earthshot Prize, a global initiative he launched to inspire and accelerate progress in addressing the planet’s most urgent challenges.
Meanwhile, news surrounding Princess Catherine’s absence from the Royal Ascot Procession on its second day continues to circulate. Royal sources have clarified that her name was mistakenly included in an early version of the official carriage list due to an administrative error, not any health-related issue, as reported by GB News. The corrected list was issued within 22 minutes, confirming that the Princess would not be in attendance.
While Catherine continues to step back from some engagements, Prince William remains visibly active in his environmental advocacy—demonstrating the royal family's evolving role in championing climate-focused innovation.
