Duchess remains silent on social media, fuelling speculation about next career move
Meghan Markle is making waves—not through an announcement, but through her growing silence. As significant developments unfold behind the scenes, the Duchess of Sussex is noticeably absent from the digital spotlight, prompting speculation that a major reveal may be imminent.
For the past two weeks, Meghan has not posted on her personal Instagram account, a platform where she typically shares updates about her brand and family life. While there’s been minor activity on her As Ever page, it’s been limited and far from headline-making.
Industry experts suggest that this quiet spell may be a calculated move rather than a misstep. According to brand strategist Nick Ede, Meghan could be building momentum for a forthcoming announcement. “It’s a way of generating interest,” he told Express.co.uk. “When she does speak, it’ll likely capture media attention again.”
Ede also acknowledged the difficulties of managing both personal and brand social media accounts—especially when there’s no fresh content to share. “If she’s sold out of stock, promoting it further could backfire,” he said. “But social media is built on consistency, and she doesn’t seem to have found her rhythm yet.”
He added that Meghan may simply be pausing due to a lack of updates, though the risk is that her audience may start to disengage. “If there’s nothing new to promote, stepping back makes sense—but she could lose followers in the process.”
This silence comes as reports confirm that the Sussexes’ multi-million dollar Netflix deal, expected to be renewed this year, will officially come to an end. The streaming partnership, once central to their post-royal ventures, is set to expire in September.
“Things have just run their course,” a source told The Sun. “Netflix executives know Meghan’s main focus now is her own brand, and they won’t take a back seat to that.”
As Meghan shifts gears professionally, her digital silence is raising as many questions as it avoids. Whether it's a carefully orchestrated pause or simply a waiting game, all signs suggest that something significant may be just around the corner.
