As Ever's curated fashion feed goes quiet while Meghan pours energy into new lifestyle ventures
Meghan Markle has quietly hit pause on one of her digital ventures — her As Ever fashion storefront — as the Duchess of Sussex appears to shift gears toward other parts of her growing lifestyle empire.
Launched earlier this year, Meghan’s curated ShopMy account featured weekly drops of her favourite fashion, beauty, and lifestyle picks, giving fans a peek into her personal style. But after a strong start, the updates stopped — and the page hasn’t seen new content in over 10 weeks.
There’s been no official word from Meghan or her team about whether the project is being phased out or simply paused, but signs suggest her attention is now elsewhere. Most recently, the 43-year-old mom of two unveiled As Ever’s first Napa Valley Rosé, followed by a vintage restock that sold out swiftly.
“Thank you for filling our cup. Now it's time for us to fill your glass!” she wrote in a July 30 newsletter teasing the launch.
This isn’t the first time Meghan has taken a breather from her entrepreneurial pursuits. After the initial As Ever product line sold out in April, she later revealed during a bonus episode of Confessions of a Female Founder — featuring guest Tina Knowles — that she made the decision to pause and regroup.
“Let’s wait until we are completely stable and we have everything we need,” Meghan explained.
Whether the fashion storefront returns or fades into the background, one thing is clear — Meghan is pouring her energy into evolving As Ever into a lifestyle brand built to last.
