Insiders say the Duchess of Sussex is pleased to now have full control over her lifestyle brand
Meghan Markle is said to be feeling positive about moving forward independently with her lifestyle brand, As Ever, after ending its association with Netflix.
According to reports, the Duchess of Sussex is glad to now have full control of the company following claims that the streaming platform stepped away from the project linked to her brand.
A source told The Sun that Meghan remains on friendly terms with the Netflix team and still shares a good relationship with Ted Sarandos. Because of that connection, she reportedly wanted to avoid any tension around the situation.
However, the insider added that Meghan is pleased to now manage the brand entirely on her own.
The source explained that the timing feels right for the change, especially after recent progress with the brand. They also suggested that while Netflix had been a supportive partner, Meghan had long hoped to expand As Ever globally. According to the insider, those plans were slowed by the company’s more cautious approach.
Last year, Meghan spoke about the partnership and described it as an important step for her business. She said that Netflix had joined not only as a partner for her show but also as a partner in her wider business plans.
With the partnership now behind her, Meghan is believed to be focusing on growing As Ever on her own terms.
