Meghan Markle’s lifestyle brand, As Ever, has reportedly seen a sharp decline in website traffic during the first half of 2026.
According to Similarweb data cited by Radar Online, visits to the As Ever website fell by around 46%, dropping from approximately 268,000 in January to 145,000 in June.
The reported decline comes as the online-only brand has yet to announce a major new product launch. In recent weeks, As Ever’s Instagram account has continued to share lifestyle content featuring breakfast spreads, tea, fruit and garden scenes.
One recent post was captioned: “Berry season calls for fruit spreads, slow mornings, and something homemade.”
The brand’s promotional strategy has received a mixed response online. While some followers appear to enjoy the lifestyle-focused content, others have questioned whether the posts are becoming repetitive and asked what direction the company plans to take next.
One X user suggested the brand appeared to have lost momentum, while another questioned whether its social media content had become too focused on jam and food photography.
A third critic also took issue with the presentation of the products and claimed the brand had failed to establish a clear identity.
Neither Meghan nor representatives for As Ever have publicly responded to the reported traffic figures or the criticism.
